How to determine my potential Indian market size?
India’s market with a population of over 1.3 billion is vast and difficult to get reliable information on the potential Indian market size for your products. Understanding the potential market for your business is really important – as is knowing where in the country that market is most concentrated and the best marketing channels and investment options for you.
Unfortunately there is not a lot of readily available information to help you work this out and your best option is to contract a local expert to look at your industry and help you work out your potential Indian market. Secondary market data is limited and many times not consistent – it becomes essential to conduct first-hand primary research.
M+V has a lot of experience in Market Research for many Indian industries and can help you. We not only understand Indian industry and customers, but we also know how to find the information you need to make informed decisions – doing interviews with market players and potential customers to help you find out not just your potential market but your potential pricing, locations, and competition assessment.
Since we not only consult foreign companies on the Indian market but also support them with their set-up and manage day-to-day operations for them, our consultants work closely with our experts in operational efficiency with hands-on experience and knowledge on import regulations, product pricing, competition, required registrations, etc. to give you clear picture to define your business plan for India and secure your India investments. We also help you develop your strategy and milestones for India.